New artificial intelligence features bring innovations and opportunities to journalism but also come with many challenges and pitfalls.
For this reason, Núcleo has created a set of guidelines (subject to frequent updates) to guide the use of AI in both our content and applications.
This policy is constantly evolving and may be updated regularly.
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SUMMARY: The use of artificial intelligence should be applied to facilitate journalistic work, not to produce it. For Núcleo, AI products are tools—like our laptops or pens—and should be used as such, not as substitutes for our professionals.
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For editorial and content creation
WE MAY:
- use AI to create text summaries;
- use AI to create illustrations only in urgent and exceptional cases, always preferring artwork from our team or freelance artists, illustrators, and designers;
- use AI as a consultant to improve or refine the wording of specific paragraphs;
- use AI to suggest alternative posts for social media;
- use AI as a tool to research subjects and themes;
- use AI to transcribe audio and video into text format.
WE WILL NEVER:
- use AI to generate the full content of a publication;
- use AI as the editor or final producer of a publication;
- publish AI-generated content without human review for reports and notes on the website;
- publish acceptable elements (such as summaries) without indicating they were generated by AI;
- replace human content production with artificial intelligence.
For products, apps and tech
WE MAY:
- use AI to assist in software development and debugging;
- use AI for specific automations;
- use AI to summarize texts when publishing automated posts, based on descriptions written by humans;
- use AI to create dynamic content derived from large data scrapes;
- use human-categorized data to help train AI models for new data classification, with future human review by sampling;
- use content from Núcleo and partners (with authorization) to develop AI-based tools.
WE WILL NEVER:
- base the integrity of our application development on AI models;
- use AI to gather private user data without consent;
- use AI to generate code without checking its effects.